Gary Comer College Prep
Gary Comer College Prep
Gary Comer College Prep
Building a content foundation that made engagement feel relevant again
Building a content foundation that made engagement feel relevant again
Overview
Overview
Overview
Gary Comer College Prep sought to strengthen engagement with its alumni community and reestablish the school as a meaningful resource beyond graduation.
We partnered with the institution to develop a brand and content strategy that reflected alumni identity, aspiration, and long-term connection.
Gary Comer College Prep sought to strengthen engagement with its alumni community and reestablish the school as a meaningful resource beyond graduation.
We partnered with the institution to develop a brand and content strategy that reflected alumni identity, aspiration, and long-term connection.
Gary Comer College Prep sought to strengthen engagement with its alumni community and reestablish the school as a meaningful resource beyond graduation.
We partnered with the institution to develop a brand and content strategy that reflected alumni identity, aspiration, and long-term connection.
The Challenge
The Challenge
The Challenge
Alumni engagement was limited despite consistent outreach efforts.
Quarterly check-ins and traditional updates failed to resonate, resulting in low interaction and minimal long-term connection with graduates.
Alumni engagement was limited despite consistent outreach efforts.
Quarterly check-ins and traditional updates failed to resonate, resulting in low interaction and minimal long-term connection with graduates.
Alumni engagement was limited despite consistent outreach efforts.
Quarterly check-ins and traditional updates failed to resonate, resulting in low interaction and minimal long-term connection with graduates.
Our Approach
Our Approach
Our Approach
We began by reframing how the school communicated with alumni.
Rather than positioning Gary Comer as an institution speaking to graduates, we developed a strategy that spoke with them - reflecting their goals, challenges, and life stage after graduation. The result was a content foundation built around relevance, identity, and long-term value.
We began by reframing how the school communicated with alumni.
Rather than positioning Gary Comer as an institution speaking to graduates, we developed a strategy that spoke with them - reflecting their goals, challenges, and life stage after graduation. The result was a content foundation built around relevance, identity, and long-term value.
We began by reframing how the school communicated with alumni.
Rather than positioning Gary Comer as an institution speaking to graduates, we developed a strategy that spoke with them - reflecting their goals, challenges, and life stage after graduation. The result was a content foundation built around relevance, identity, and long-term value.
Results
Results
Results
257%
257%
increase in engagement rates
increase in engagement
increase in engagement
143%
143%
increase in interactions
increase in interactions
increase in interactions
10%
10%
increase in followers
increase in followers
increase in followers
